Privacy, please!
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Learn more about two interesting articles recently discussing social media and privacy.
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5 Things You Can Do Right Now to Incorporate Social Media into Your Marketing Campaigns
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By incorporating social media and strategically creating targeted audiences and a content plan that addresses them, you can provide better support for your marketing plan, and your sales team, to drive more inbound leads to your funnel.
Read MoreSnap Map makes me feel old
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Snap Map is a new feature in SnapChat designed to connect friends by encouraging users to share their current locations on a map.
Read MoreShiny new look, same old problems
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A clean new redesign for Twitter is coming to soon to a phone near you. It’s pretty enough- clean and consistent with other apps we’re all using.
Read MoreIgnition III: Put Your Social Smarts to Good Use
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At our first Ignition event, one of our non-profits was the W.E.B. DuBois Learning Center, which provides tutoring & enrichment services for students and adults. Two representatives of the organization were at Ignition to help their team craft a social strategy for the center. After the event, they sent us this feedback from the day:
Read MoreWhat We’re Reading: Measuring Social Media
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Two articles have my attention, and they’re both about how to quantify what you’re doing on social media.
Read MoreStories Spread and Twitter Ends the Egg
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First it was Snapchat. Then it was Instagram. Then they infiltrated Messenger and WhatsApp. And now, inevitably, stories have made it to Facebook, whether we want them or not.
Read MoreApps & Taps: Amping Event-based Brand Engagement
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Festivals and events have become a boon for brands. Yet activation and fostering meaningful advertiser/attendee engagement remains a challenge.
Read MoreSpeaker Follow Up: The Art of Human Hacking
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Overview of our May breakfast event Social Engineering and Phishing: How to avoid taking the bait. Our speaker Marc Vasquez breaks down the ways you can protect yourself from phishing and social engineering on social media.
Read MoreInstaSnapchatGram
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You know those changes that companies try to make sound like a Really Big Deal while users generally just shrug? Add the new slideshows on Instagram to the list.
Read MoreHumanizing the Science: Trust-Building through Social Media
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Social media has opened up a new world to the National Weather Service (NWS), a government organization that until recently kept most of its communication limited to a small group of core partners such as county officials and themedia.
Read MoreSnap goes public: But what about profits?
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Snap Inc., maker of SnapChat and Spectacles, and the general new hotness in social media these days, filed for an IPO on Thursday. The catch?
Read MoreThe Transfer or Twitter Power
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There’s been a lot of talk about Twitter’s troubles over the past year, what with the trolls, the declining users and the questions about a viable business model.
Read MoreTwitter drops the ban hammer, and Facebook ‘fesses up
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A crisis of conscience seems to be sweeping through Silicon Valley since the Presidential Election this month. Its reaction that can best be described as “Wait? Our actions may have real world consequences? And what people read on our sites will impact their opinions? Who knew?”*
Read MoreReports of my death are greatly exaggerated
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Facebook users were finding themselves memorialized, which is what the site does after someone dies.
Read MoreUsing social media to help save lives
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Cyber bullying. Fear of missing out. Social media addiction. Envy of perfectly curated feeds. There’s plenty of hand-wringing over the potential negative impacts that social media can have on mental health. So it’s great to share a story about using the power of social media for good.
Read MoreEnd of the line for Vine
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Say goodbye to Vine. This week, the company announced that it would be looping no more. While the main website will still be available for users to download their content, the mobile app will soon be discontinued.
Read MoreMeerkat is no more, and Facebook goes to work
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Anyone remember Meerkat, the livestreaming app? It was Periscope 1.0, feted at SXSW ,and now, officially dead. Recode has a thorough autopsy report, and Meerkat’s parent company, Life On Air, is still in business.
Read MoreSpectacles, Sales Talk, and Statistics
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It’s been a busy week in social media. For starters, Snapchat is launching a new wearable, a pair of connected glasses that “make memories from your perspective.” Can these glasses, called Spectacles, work where Google Glass didn’t?
Read MoreTwitter is ready for some football
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More specifically, a Jets/Bills game it streamed live on Thursday night. According to the NFL, the livestream averaged some 243,000 viewers. (The NFL also touted 2.3 people watching at least 3 seconds of the pre-game or game, but that sounds more like a load-testing statistic than actual viewership.)
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