Back to All Events

SMCKC December Breakfast: Combining Your Personal & Professional Brand

  • Grand Street Cafe 4740 Grand Avenue Kansas City, MO, 64112 United States (map)
ericmelincalahancreek.jpg

So you have a job that requires you to use social media professionally, but up to now you've only been using social media to post snarky comments with your friends. The questions are as old as social media itself (so, about 10 years now): Do I need to keep my personal social media accounts private? Or do I need to separate my professional social accounts from the social accounts I use to interact with friends? The answer is "no." There are all kinds of advantages to combining your personal and professional online brand. Take it from Callahan Creek's Senior Social Media Community Manager Eric Melin, who found himself in an unusual position when it became very public that he was the World Champion of Air Guitar. This presentation will walk you through the tricky ins and outs of building a professional brand that's authentic, with real, practical advice that you can apply to yourself and your business.

You'll learn:

  1. Don’t separate business from personal. No one wants to interact with a company stooge.
  2. There are three kinds of content categories for you to think about when building a personal brand. They should become second nature.
  3. Be your best self.

Big thank you to our official breakfast sponsor, Grand Street Cafe. For over 20 years, locally owned and operated Grand Street has been a Kansas City favorite for its modern American cuisine. Located in the heart of the Country Club Plaza and in Lenexa, Grand Street is the perfect retreat for unforgettable dining.


Refunds/Cancellations: We know that issues come up and sometimes you cannot attend our events after you have registered. Please let us know if you cannot attend immediately as we are financially responsible for accurate guest, food and drink counts. No refunds can be offered if you cancel less than five (5) days prior to an event. Thank you.