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SMCKC Sept. Breakfast: Measuring Social with Google Analytics

  • Grand Street 4740 Grand Boulevard Kansas City, MO, 64108 United States (map)

We have more data at our fingertips than ever before, yet it seems to continue to get harder to measure what really matters in our social media and digital marketing campaigns. This presentation will provide a walkthrough of some simple, yet powerful tools and reporting available in Google Analytics that we can leverage today.

You'll learn:
-About social media-specific Google Analytics reports
- How to understand lead attribution and assisted conversions
- Gain the ability to compare traffic channels including cost of traffic by channel and value

Speaker: Corey Morris with Voltage