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SMCKC March Breakfast: Right & Wrong: Lessons in Shareable Content

  • Grand Street Cafe 4740 Grand Avenue Kansas City, MO, 64112 United States (map)

Join us March 2nd as Justin Watkins, the Founder and Creative Strategist of Native Digital, discusses Right & Wrong: Lessons in Shareable Content. Justin will present tactics to help your organization break from the mold so you can differentiate your content to create the unexpected.

You'll learn:

  • Content that doesn't have an unexpected element rarely captures our attention.
  • Being "unexpected" is no easy task. The best shortcut we've found is to find a way to break a best practice.
  • Bending rules requires confidence, a willingness to fail repeatedly, and an ability to sell the approach within your organization.

About our speaker

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Justin Watkins is Founder and Creative Strategist of Native Digital, a marketing firm specializing in brand, content, social and search. Based in the heart of Kansas City, Native Digital's team of strategists and creatives work with clients such as POLITICO, Duvel, Populous, Visit KC, Goodwill, Children International, Messenger Coffee, and Henderson Engineers. Over the past 16 years Justin's professional experience has included interaction design, branding, and digital strategy. Prior to starting Native Digital, Justin served as Vice President of Creative for local ad agency MMGY Global. Follow @nativedigital_ on Instagram and Twitter to see Native's daily hustle and grind.


Big thank you to our official breakfast sponsor, Grand Street Cafe. For over 20 years, locally owned and operated Grand Street has been a Kansas City favorite for its modern American cuisine. Located in the heart of the Country Club Plaza and in Lenexa, Grand Street is the perfect retreat for unforgettable dining.

Refunds/Cancellations: We know that issues come up and sometimes you cannot attend our events after you have registered. Please let us know if you cannot attend immediately as we are financially responsible for accurate guest, food and drink counts. No refunds can be offered if you cancel less than five (5) days prior to an event. Thank you.