About This Event
In this breakfast talk you’ll get quick tips on how to create effective, engaging filters on social media using simplicity, reverence, and giving a gift to your fans.
What You’ll Learn
The tenants of creating an engaging social AR filter
The software and approval process of creating a filter on Instagram
A quick real-time build of a filter from start to finish (15 minutes)
About the Speaker
A member of Instagram's beta development team for their augmented reality platform, Spark AR, Luke Hurd was recently featured at Facebook’s annual keynote, which showcased his filters as ways to effectively engage Facebook/Instagram users. Luke also works closely with the Instagram development team to understand augmented reality user behaviors – interactions, time spent and the most effective methods of engagement, and with the Facebook/Instagram Strategic Brand/Partner team determine how brands can leverage AR in their advertising campaigns, in physical locations and activations.