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SMCKC August Breakfast | Finding Fit: Messaging Frameworks for Marketing Growth

  • Grand Street Cafe 4740 Grand Avenue Kansas City, MO, 64112 United States (map)

How do we justify additional marketing budget? How do we deliver more impact with the investments we’re already making? Finding Message/Market Fit opens up Native Digital’s playbook to showcase marketing frameworks to help validate fit for audience, brand, creative, and channel strategies. Reduce random acts of marketing and establish criteria for success.

What You’ll Learn:

  • Identify and tailor messaging to influential advocates

  • Plot how your brand is positioned relevant to competitors in the minds of your audience

  • Evaluate creative and channel performance metrics to justify marketing investments

About the Speaker


Justin Watkins is Founder and CEO of Native Digital, a brand accelerator based in Kansas City. Native’s hybrid team of data-minded marketing strategists and creative designers, writers and videographers help clients distill their brand strategy, create compelling messaging and jumpstart integrated marketing initiatives to drive business impact. Clients include POLITICO, C2FO, USAFacts, Populous, Visit KC, Ball Corp, Black Girls Code and Goodwill. Over the past 18 years Justin's professional experience has included interaction design, branding, and digital strategy. To see Native's most recent work, follow @nativedigital_ on Instagram and Twitter.


Big thank you to our official breakfast sponsor, Grand Street Cafe. For over 20 years, locally owned and operated Grand Street has been a Kansas City favorite for its modern American cuisine. Located in the heart of the Country Club Plaza and in Lenexa, Grand Street is the perfect retreat for unforgettable dining.

Refunds/Cancellations: We know that issues come up and sometimes you cannot attend our events after you have registered. Please let us know if you cannot attend immediately as we are financially responsible for accurate guest, food and drink counts. No refunds can be offered if you cancel less than five (5) days prior to an event. Thank you.