Unlock low-hanging organic search insights and tactics to power your social strategies. You’ll walk away with actionable takeaways that will help you better understand the motivations behind what people search for and how you you can use those insights to guide social efforts. You’ll also learn how to leverage the search engines within social platforms to increase your content’s discoverability. Discover the rich organic search knowledge that you can tap and use for your social efforts without spending a dime of your marketing budget.
About the Speaker
Alyssa is a Supervisor on the Discoverability Team at VMLY&R, working with one foot in social media and the other in organic search to develop strategies that work the hardest for clients. These strategies focus on optimizing content and properties to hep brands be discoverable across social and search engine platforms. She works at the forefront of helping clients strategize their approach to Google search, Pinterest search, Instagram search, Facebook search and GIPHY search, as well as, visual search and voice search. Most recently, she is working with Wendy’s, Miami Tourism and Baileys. Her past clients include Tennessee Tourism, Tropicana, Propel and EXPRESS Clothing. Last year, Alyssa spoke at Digital Summit KC and Dallas and her piece The Future of Visual Search and How Retailers Prepare For It was published in AW360. SMCKC is an organization dear to Alyssa’s heart as SMCKC breakfasts were the first marketing events that Alyssa attended when she started her career interning at emfluence.
Big thank you to our official breakfast sponsor, Grand Street Cafe. For over 20 years, locally owned and operated Grand Street has been a Kansas City favorite for its modern American cuisine. Located in the heart of the Country Club Plaza and in Lenexa, Grand Street is the perfect retreat for unforgettable dining.
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