This presentation will detail how the Lawrence Police Department used humor on Twitter to reshape the way the department was perceived not only in Lawrence, but nationally as well. The presenters will share how they went from boring press releases and safety tips to viral engagement that has received national attention.
3 key takeaways from this presentation:
1. Using humor to help you engage with your followers.
2. Avoiding pitfalls associated with using humor.
3. Finding your brand and voice, then capitalizing on it.
Presenter(s) Bio: Officer Fennelly, Officer Smith, and Sgt. Rhoads make up the Lawrence Police Department Public Affairs Unit, tasked with finding innovative ways to reach the Lawrence community, and engage with citizens and media alike