How do we justify additional marketing budget? How do we deliver more impact with the investments we’re already making? Finding Message/Market Fit opens up Native Digital’s playbook to showcase marketing frameworks to help validate fit for audience, brand, creative, and channel strategies. Reduce random acts of marketing and establish criteria for success.
Learn how to create content that informs, entertains and converts with Ben Putano from WeContent and The Kansas City Spirit. Discover what types of content performs best across social platforms and best engages your targeted audience. You’ll also learn the importance of treating each channelas its own medium for designing content to specfic to that medium, the key elements of every great story, and a tried-and-true template for creating effective content.
From craft beer to comic books, Big 12 basketball to big-name productions, Kansas City delights in welcoming large-scale events designed for locals and visitors alike. It’s a no-brainer to capitalize on these events via social media, but proper execution requires planning, focus and follow-through. Representatives from various local organizations that have recently played roles in some of KC’s large-scale events will share their tips and tricks on executing coverage in a meaningful, memorable way.
Unlock low-hanging organic search insights and tactics to power your social strategies. You’ll walk away with actionable takeaways that will help you better understand the motivations behind what people search for and how you you can use those insights to guide social efforts. You’ll also learn how to leverage the search engines within social platforms to increase your content’s discoverability. Discover the rich organic search knowledge that you can tap and use for your social efforts without spending a dime of your marketing budget.
Listen to Jay Senter, editor and publisher, of the Shawnee Mission Post, give an overview of their decision to start charging a subscription fee for full access to their community news website in 2017, and how that decision affected traffic to their site, their social media presence and their relationship with trolls online.
Not all industries are alike! Social media marketers in regulated environments like healthcare, higher education and finance typically have high compliance standards and added challenges running social campaigns.
Whether you’re a marketer in a highly regulated industry or not, you’ll take away the tools needed to maintain control of your content on constantly evolving social platforms.
How does an art museum grow a membership base when admission is free? Angela Pritchett, digital marketer at The Nelson-Atkins Museum of Art, will reveal how the 85-year-old organization re-branded their membership campaign in 2018 to emphasize why people are members and how much they value that shared community.
All Marketing Clubs Holiday Happy Hour
You belong to one of the marketing-based clubs in Kansas City. Together we form a collective we call Kansas City Clubs United made up of 12+ clubs featuring the best communications, marketing, advertising, and design pros in the city.
The end of 2018 is almost upon us - time to celebrate our accomplishments and ring in another year with the annual Kansas City Clubs United Holiday Party! We’ll feature all the Tapcade video games you can play*, raffle prizes, appetizers, and your first drink ticket ($6.50 value). Plus, unlimited networking with the best in the marketing business from all kinds of disciplines.
What clubs are in KCCU?
AAF-KC, American Marketing Association - Kansas City Chapter, BMA of Kansas City, Kansas City Direct Marketing Association (KCDMA), The Freelance Exchange of KC, KC IABC, KCIMA, Media Mix of Kansas City, Greater Kansas City PRSA, Kansas City Search Engine Marketing Association, AIGA-KC, and Social Media Club of Kansas City.
Register now by Monday, Dec. 7. Space is limited. No refunds. *Pinball may have an additional charge to play. Not responsible for carpal tunnel or other joystick-related gaming issues.
Member of any of the KCCU participating clubs: $10
Date / Location:
Thursday, December 13 4:30-6:30pm
1701 McGee, Suite 200.
Kansas City, MO 64108
Most small businesses don’t think they’re ready for influencer marketing, but it is one of the most valuable ways to grow their following and tap into new audiences for little investment.
Join us for our October breakfast event and walk away ready (and eager) to leverage the power of Pinterest for your own business!
SOLD OUT | SMCKC August Lunch: How to Grow Your Business Through Facebook Advertising Campaigns, Audiences and Pixels
Learn the ins and outs of Facebook advertising campaigns, audiences and pixels from one of KC's best: Luke Wade of KC Crew!
Join us as the club hosts a discussion panel about social media giveaways and contests. Local experts will discuss the dos and don'ts of creating these types of promotions for Instagram & Facebook.
At this Social Media Club of Kansas City breakfast, Travis Pflanz will discuss tips, tactics, and tools for small business success on Facebook. This session is part presentation and a lot of group discussion. Come ready to share your favorite Facebook tactics and share your experiences - good and bad.
We're back for the fourth year of Social Media Club Kansas City's AMPS awards - recognizing outstanding social campaigns from brands, nonprofits, governments and educational institutions in our region.We are excited to see the best of the best Greater Kansas City has to offer via the communications community. Any social media campaign that took place from 01.01.2017 through 12.31.2017 is eligible to enter.
Are you tired of being told your job is “just playing around on Facebook all day”? Have you wondered how you can move your career forward in the final frontier of digital advertising? Teresa Maly will present on intangible, unique skill sets that will propel your career forward.
Producing killer photography can be difficult if you are restricted by a small budget and are unable to outsource your content creation needs. Grab your cell phone and get ready to upgrade your content capture game!
How to believe in yourself and your career will, too
Join speaker Thea Neal, selected as one of Forbes 30 under 30 in marketing and advertising to learn:
- Imposter Syndrome: What it is and why you should avoid it
- How to use social media to portray your best self – no matter your age or spot on the career ladder
- Becoming the host of your life – how to use a “hosting” mentality to pitch yourself like a product
Join us March 2nd as Justin Watkins, the Founder and Creative Strategist of Native Digital, discusses Right & Wrong: Lessons in Shareable Content. Justin will present tactics to help your organization break from the mold so you can differentiate your content to create the unexpected.
Creating an unmistakable voice for your brand and wrapping it in irresistible writing is key to engaging key audiences, mobilizing action, and gaining raving fans. Join us February 2nd for this fantastic breakfast event.
Join us for a panel discussion about the optimal ways to manage your advertising on Facebook & Instagram. Our panel will be made up of local social advertisers who will share their tips, tricks and insight to help you become a better advertiser. This dialogue will be beneficial whether you're a small business/individual boosting posts time to time or a larger organization operating daily in Ad Manager.
Join SMCKC in the middle dining room at Hopcat on Tuesday, December 12th from 5:30pm - 7:00pm. FREE to register! We're also collecting donations for Operation Breakthrough. This will benefit 800 local kids from ages 0-15. Toys that aren’t used for Christmas will be used for birthday gifts throughout the year. For each donated toy, you will receive a basket of complementary crack fries with additional food/beverage purchase.
Learn all about the tricky ins and outs of building a professional brand that's authentic, with real, practical advice that you can apply to yourself and your business.
Learn how the VML team approached the content calendar, media rollout and logistics leading up to this “Snap Your Way In” concert and tourism effort.
Join VML’s Social Strategist Christina Miller, and the voice behind the Wendy's pig-tails, Community Manager Matt Keck, as they share their approach to social engagement and tips for how to prepare to seize Cannes worthy opportunities when they arise.
This presentation will detail how the Lawrence Police Department used humor on Twitter to reshape the way the department was perceived not only in Lawrence, but nationally as well
Our September breakfast! Join Corey Morris of Voltage for a presentation that will provide a walkthrough of some simple, yet powerful tools and reporting available in Google Analytics that we can leverage today.
The emluence And Then Some Conference
We’ve transformed the annual emfluence event into the And Then Some Conference. You can still expect plenty of tips and tricks for getting the most out of our emfluence Marketing Platform, but we’ve expanded our sessions to include topics that apply to all digital marketers. Think of it as a catalyst conference—this is an event focused on your digital marketing goals and how you can achieve them
Learn how you can integrate your social media posts into your existing marketing campaigns so that you can provide better support your sales team and drive more inbound leads to your funnel.