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Not all industries are alike! Social media marketers in regulated environments like healthcare, higher education and finance typically have high compliance standards and added challenges running social campaigns.
Whether you’re a marketer in a highly regulated industry or not, you’ll take away the tools needed to maintain control of your content on constantly evolving social platforms.
Listen to Jay Senter, editor and publisher, of the Shawnee Mission Post, give an overview of their decision to start charging a subscription fee for full access to their community news website in 2017, and how that decision affected traffic to their site, their social media presence and their relationship with trolls online.