End of the line for Vine

Say goodbye to Vine. This week, the company announced that it would be looping no more. While the main website will still be available for users to download their content, the mobile app will soon be discontinued.

It makes sense- when you can include quick video snips and hilarious gifs in every platform, there’s no need for a separate app. And Vine was at it’s best when the clips were a little goofy. (The Ringer has a thorough, although NSFW roundup to fuel your nostalgia.)

The Hits Keep Coming
The bad news about Vine was just one of many negative headlines for Twitter, who owns it. There was the one about the share price lawsuit. And the one about job cuts. Even the news about the positive quarterly earnings seemed to get less coverage than speculation about its 4 am start time of the call.

On the same call, Twitter announced that new safety features will be releasing new safety features some time in November. Considering that abuse was seen as one of the reasons no one wanted to buy Twitter this fall, it’s well past time they get it under control.

About the author:
Tara Saylor is a communications manager by day, grad student by night and curious all the time. She is also a web nerd and recovering copywriter. Tara focuses on the channels that enable communication and using metrics to improve communication effectiveness. She tweets about communication and combines as @AnokheeTara.