More specifically, a Jets/Bills game it streamed live on Thursday night. According to the NFL, the livestream averaged some 243,000 viewers. (The NFL also touted 2.3 people watching at least 3 seconds of the pre-game or game, but that sounds more like a load-testing statistic than actual viewership.)
And the response was… mostly good. Re/Code, which has a full write up of the experience, admits, “It was fine.” Engadget went so far as to say it “mostly worked.” Techcrunch went so far as to say “Two million people streamed the NFL on Twitter last night and loved it,” but that’s just more unbridled enthusiasm than we can handle. The biggest complaint was a delay between the live broadcast and the stream.
It’s not just the video, though. Along with the game, viewers saw a stream of curated tweets from “players, refs, reporters, self-hating Jets fans.” And you can watch the stream anywhere that you access Twitter, including their new apps for Amazon Fire, Xbox One and Apple TV. Basically, it’s the experience we all wish we had for the Olympics (dang millennials!).
This is really good press for Twitter, who could use some good press about now. It’s also right in line with CEO-for-now Jack’s Dorsey’s persistent argument that Twitter is a way to connect people to world events real-time, not “just” a social network. It’s also another in a series of incremental moves that Twitter has been making, including a revenue-sharing model for video creators, read receipts for direct messages, a quality filter, and disappearing live notification buttons.
So did you try the Twitter stream? Plan to check it out this Thursday? We’d love to hear about it—just tweet us, of course!
About the author:
Tara Saylor is a communications manager by day, grad student by night and curious all the time. She is also a web nerd and recovering copywriter. Tara focuses on the channels that enable communication and using metrics to improve communication effectiveness. She tweets about communication and combines as @AnokheeTara.